For this lip balm packaging design, I developed a playful and feminine visual identity inspired by vintage beauty aesthetics and soft pastel tones. The concept combines delicate illustration, bold typography, and striped graphic elements to create packaging that feels both nostalgic and contemporary.
The illustrated character became the central element of the design, adding personality and charm while helping the product stand out on the shelf. By balancing minimal composition with expressive details, the packaging was designed to feel light, approachable, and visually memorable. The overall art direction focused on creating a cohesive brand experience that communicates softness, self-care, and a touch of retro glamour.