Happiest by the Sea for Blue Poreč

The "Happiest by the Sea" project was developed in collaboration with Blue Poreč, an authentic local concept store nestled in the heart of Istria. The main objective was to create a visual story that celebrates the carefree spirit of summer days, a deep connection to the sea, and the pure joy of vacationing. Inspired by the rhythm of the Adriatic coast and a relaxed summer aesthetic, I created a custom illustration featuring dynamic, playful female figures enjoying their ultimate summer idyll – swimming, diving, and soaking up the sun.

Concept & Inspiration: Using a refreshing palette of ocean blue tones accented by warm, vibrant swimsuit colors and retro beach balls, the visual identity conveys a sense of lightness and freedom. The central typography and motif, "Happiest by the sea," anchors the entire collection, adding an emotional touch that resonates deeply with both local and international visitors.