For Gušt Beauty Boutique, I created a series of custom illustrations inspired by the boutique’s warm, welcoming atmosphere and its focus on natural beauty, self-care, and local craftsmanship. The illustrations were designed to capture everyday moments of relaxation and connection, while reflecting the boutique’s curated selection of Croatian cosmetic brands and sustainable products. Using a soft colour palette and organic compositions, the visuals helped build a recognizable and inviting brand identity across both print and digital applications.
Alongside the illustrations, I also designed packaging and visual elements for the brand, combining minimal geometric layouts with botanical motifs inspired by natural ingredients and handmade cosmetics. The packaging system was created to feel elegant yet approachable, balancing contemporary aesthetics with the authenticity of locally crafted products. Through thoughtful composition, muted earthy tones, and refined details, the final designs helped communicate Gušt’s philosophy of sustainability, simplicity, and appreciation for Croatian design and beauty culture.